"But if a show is a little off, and there's a hole, that's the one song we can guarantee that God will walk through the room as soon as we play it. So the idea that when we played it, people would go, `That's the such-and-such commercial,' we couldn't live with it."
--Bono on why U2 refused £12.5 million to allow "Where the Streets have No Name" for a commercial